How BDP Can Help You Validate and Enhance Your B2B Data
If you are a B2B marketer or salesperson, you know how important it is to have accurate and up-to-date data about your prospects and customers. Data is the fuel that powers your campaigns, outreach, and conversions. However, data quality is often a challenge for many B2B organizations. According to a report by SiriusDecisions, 25% of the average B2B database is inaccurate, and 60% of companies have an overall data health that is unreliable.
This is where BDP can help you. BDP is a company that specializes in data validation and enhancement for B2B databases, we offer a range of services that can help you freshen and augment your existing data, as well as construct new databases from scratch.
What is data validation and why do you need it?
Data validation is the process of verifying the accuracy and quality of data before importing and processing it within your CRM or marketing automation platform. It involves checking the contactability and relevance of the data, such as names, job titles, company names, addresses, phone numbers, email addresses, etc.
Data validation has multiple benefits when it comes to B2B sales and marketing:
- It prevents wasted time and efforts by eliminating inaccuracies and duplicate data from your database.
- It improves your deliverability and response rates by ensuring that your messages reach the right people at the right time.
- It enhances your segmentation and personalization capabilities by providing you with relevant and updated information about your prospects and customers.
- It boosts your conversion rates and revenue by enabling you to target qualified leads with tailored offers.
How does BDP perform data validation?
Business Development Partnership performs data validation on B2B databases using a team of skilled telemarketers who contact each record in your database to verify and update their information. Depending on your needs, they offer different types of services:
- Data cleansing: This service involves straightforward updates checking existing records, updating contact details, removing obsolete or invalid records, etc. Data cleansing is usually carried out on older databases (more than a year since data cleansing was carried out).
- Data validation: This service involves updating your database based on the existing records. These databases are usually fairly up to date but may require some minor corrections or additions.
- Database enhancement: This service involves updating your existing database and adding extra details that you need, such as direct phone numbers, email addresses, renewal dates, etc. Database enhancement can help you enrich your data with valuable insights that can improve your targeting and messaging.
- Database construction: This service involves creating a new database from scratch based on a list of criteria or sources that you provide. For example, if you have a list from a trade show or a list of names and addresses only, BDP can enter the details into an Excel spreadsheet for you.
- Data formatting: This service involves formatting your database into Excel or Access according to your specifications. Sometimes a database may be in an inconsistent or messy state due to different sources or formats. Data formatting can help you standardize and organize your data for easy analysis.
Why choose BDP for data validation?
We have over 20 years of experience in providing high-quality data validation services for B2B clients across various industries.
Some of the benefits of choosing BDP are:
- We use human verification methods rather than automated tools to ensure accuracy and reliability.
- We follow strict quality control procedures to ensure compliance with GDPR and other regulations.
We provide regular reports and feedback on the progress and outcome of each project.
If you are looking for a reliable partner who can help you validate and enhance your B2B data, contact us today and get started with your free consultation and quote!